About Us

Built by Operators, Trusted by Brands

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At COAD, we help ambitious eCommerce brands unlock their next stage of growth.
We’ve built and scaled our own brands from the ground up, so we know firsthand what it takes to succeed. From structuring internal teams to implementing advanced creative and performance systems, our approach is both strategic and practical.

We’re a boutique agency by design. That means you’ll work directly with a senior team that has been behind some of Europe’s fastest-growing skincare and consumer brands.
Our focus is simple: remove bottlenecks, install proven growth systems, and scale your brand profitably across global markets.

where we’ve been

2021
2022
2023
2024
2024
2025

where we’ve been

2020
Group of friends smiling and chatting together at a wooden table

When we worked with Vinny’s, our approach was focused on fully understanding their unique challenges and goals. We began by diving deep into their business, analyzing what was working and where they needed improvement.

2021
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Gustav founded COAD in his childhood home, quickly signing clients like
Dr. Ankerstjerne. From the start, the focus was clear: work closely with ambitious brands and build systems that scale.

2022
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Alongside running COAD, we launched and scaled our own eCommerce brands - reaching 12 international markets within the first year. That experience gives us first-hand knowledge of the challenges and systems required to grow fast and sustainably.

2023
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COAD is expanding. We’ve just moved into our first office in central Aarhus, now a team of four dedicated people. From these new surroundings, we continue to partner with some of the fastest-growing and most ambitious eCommerce brands in Europe - proof that our boutique, senior-led approach works at scale.

2024
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2024 was a landmark year for COAD. One of our clients, Dr. Ankerstjerne, won the prestigious UK Beauty Awards in London. At the same time, our own brands scaled massively into new markets, and we began partnering with some of the world’s leading eCommerce brands - further cementing COAD’s position as a boutique growth partner on a global stage.

2025
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COAD is moving into a larger office in central Aarhus as our team grows to 8 people. Our own brands continue to scale rapidly into new markets, and we’re bringing in A-tier talent across both the agency and our eCommerce ventures.

our clients

Proud
partnerships

our vision

COAD's vision is to be the most trusted growth parther for ambitious eCommerce brands, building systems that scale globally.

With a clear plan in place, our team moved into execution. We implemented the necessary tech solutions, revamped their website design, and made sure every change aligned with their objectives.

Meet the
Team

  • Black and white portrait of a smiling person with warm expression

    Gustav Walsted

    Founder - Head of Paid Social
  • Smiling person in white shirt, black and white headshot portrait

    Gustav Walsted

    Founder - Head of Paid Social
  • Black and white portrait of a person in a leather jacket

    Gustav Walsted

    Founder - Head of Paid Social
  • Young woman with long dark hair smiling softly in black and white portrait

    Gustav Walsted

    Founder - Head of Paid Social
  • Black and white portrait of a person with curly hair and freckles

    Gustav Walsted

    Founder - Head of Paid Social
  • Black and white portrait of a smiling person in a collared shirt

    Gustav Walsted

    Founder - Head of Paid Social
Customer
1,000+ satisfied customers

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